You've found it!  Everything you need to effectively market your small, offline business plus the Budget & Media Mapper to make it easy!  The 7 Step Marketing Plan system works for any retail, construction, contracting, restaurant or service business.

 

 

ATTENTION All Small Businesses

 

DISCOVER THE SYSTEM AND TOOL THAT WILL

 create and manage the details of your daily marketing while mapping out your plans, strategies and mediums for the ENTIRE year - automatically

 

"This system puts small business owners

in charge of their expenses, their revenues and ultimately their profits."

 

PLUS YOU'LL KNOW EXACTLY WHAT TO SAY, TO WHOM AND WHICH MEDIUMS TO USE FOR YOUR BUSINESS- GUARANTEED

 
Are you a small, offline business owner or manager looking for the right advertising medium?  The right ad?  The right headline? 

A way to plan for the whole year yet manage all the daily details?

 

Check out the 7 Step Marketing Plan System

featuring the Budget & Media Mapper

  

 

 

Of course you are looking for SOLUTIONS to more effectively market your business.

 

If you’re like most businesses, you are continually testing and trying to find the advertising activities which will add the most revenue possible.  However, you’re doing all this while trying to actually run your business. 

 

Not to mention, marketing and advertising is not your are of expertise.  Marketing a business is not the reason you went into business.   

 

As a small brick and mortar business you provide many products and services.  You bake decadent cakes, create beautiful landscapes, sell stunning jewelry, construct stunning home renovations, install and maintain optimal computer systems, cut and color beautiful hairstyles, provide invaluable insurance policies, source and sell unique merchandise in your store.  Plus many, many others.

 

You went into business because you are an expert in your field, not marketing.  In fact, you might not have any experience in marketing at all.    

 

Now you find yourself spending a large amount of time and resources on marketing and advertising your business.  Marketing is a struggle for you. 

 

Suddenly you are having to navigate a world of marketing and advertising; a world that you know little about.  You find yourself dealing with things like:

 

Logos	Budgets
Headlines	Ad Sizes
Magazines	Newspaper
Full Color Process	Column Inches
Camera Ready	Cable Flights
Referrals	Calendars
Websites	Promotions
Selecting Mediums	Offers
Ezines	Competitive Analysis
USP's	Space Deadlines

 

While it’s not your area of expertise, you are becoming increasingly aware of the fact that you must master all this marketing – the success of your business and the realization of your dream, depends on it. 

 

It’s like being thrown into a state-of-the-art operating room full of all the equipment, tools, machines, medicines and surgical instrument necessary to perform surgery and being told to save the patient’s life.

 

What?!?

 

Even though you’ve got all the tools and resources at your disposal, you’re not a doctor.  You have no idea how to perform surgery – yet the patient’s life depends on you. 

 

Performing surgery is a huge responsibility and you’d have to possess years of training and experience to do so successfully. 

 

Surgery is similar to marketing your business.  It’s vital to your success and profitability - do you possess the proper training? 

 

But, when it comes to marketing your business,

do you feel like you’ve been thrown into an operating room and expected to perform a miracle?

 

This is the situation many business owners and managers face.  While not expected to save a person’s life via surgery, they must sustain their business with effective marketing. 

 

You’ve got all kinds of tools at your disposal –

• Newspapers

• Direct mail

• Radio

• Logos

• Sales

• Special offers

• Headlines

• Television

• Brochures

• Even a marketing budget

 

But, what do you do first?  How often?  What do you offer?  How big should your ad be?  What do you say?  What should it look like? 

 

UGH!

 

You’re not sure, you just want the business to come in so you can continue to do what you went in business to do.  Bake your cakes.  Fix heating and air conditioning units.  Sell more insurance.  Whatever you do, you just want to do the business of your business. 

 

So, what are you to do? 

 

Hire a marketing company?  They are expensive and you often need to have a fairly large minimum budget for them to even take you on as a client. 

 

Do it yourself?  This is the choice most businesses make.  But, then you feel like the average person holding a scalpel; expected to perform the important task of saving a life. 

 

Well, I’m here to help you.  You don’t have to feel unprepared for the vital task of saving and marketing your business. 

 

I’d like to take you through a step by step process to create a fool-proof marketing plan for your unique business.  Think of me as the surgeon of small business marketing and I want to show you exactly how to use the tools you find in the marketing world and make them work to create a thriving business.

 

I’ve been doing this for clients since 1996.  I’ve worked with restaurants, doctors, contractors, retail shops, shopping centers, builders, financial institutions, non-profits, IT companies, dentists, bakeries, insurance agents and many others. 

 

All of these small businesses have budgets that must be managed to net the best return on investment.  No fluff budgets here.  No room for error.

 

I KNOW how to make advertising more effective and how to cut the waste.  And I’d like to do that for your business.

 

I’d like to share with you my experience and my tricks of the trade to make your marketing work like never before.

 

My step by step 7 Step Marketing Plan System and Budget & Media Mapper takes you through the exact same steps I use with my clients. 

 

 

 

Now you can have a marketing professional show you, step-by-step, exactly what to do so that you don’t waste your precious ad dollars on things that don’t work.

 

Plus, I will share with you all worksheets and the Budget & Media Mapper to make easy.   

 

I’ll take you through the worksheets, formulas and processes to uncover the optimal marketing strategies for YOUR business. 

 

I want to help you make sense of it all so you can make the best decisions for your business.  I want your next marketing investment to net positive results.  Results you’ve never experienced before.  Results that will put your business on the path to phenomenal success.

 

I’ve seen too many small businesses fail because they spend their limited budgets in the wrong places and in the wrong manner causing them to ultimately close just because they couldn't generate the sales they had forecasted quickly enough to be successful. 

 

I don’t want to see that happen to you.  That’s why I developed the 7 Step Marketing Plan System and the Budget & Media Mapper. 

 

This system provides the framework you need to create your effective marketing plan. 

 

Let me tell you what you’ll find in it:

 

• Manual of straight forward, hard-hitting how-to that's written for a busy business owner.  It gets you straight to the action.
• Formulas
• Worksheets
• Forms
• Get straight to it theory and strategy
• Quick Start Kit includes all the live Word and Excel files plus the Budget & Media Mapper which will create and manage your marketing plan.

 

 

Now let me tell you about the 7 steps. 

 

The proven system completes the 7 steps you need to effectively market your small business:

1. Analyze Your Market and Competition – this is key to dominating your marketplace.  Do you fully understand your competition?  If not, you are missing sales.  
2. Set Your Goals – truly understanding your profit margins and sales goals will uncover creative marketing strategies that will increase your bottom line.
3. Distinguish Your Business from the Competition – your prospects will be coming to you, not your competition, for your products and services once you complete this step.  The system positions your company so your prospects would feel foolish to buy from anyone but you. 
4. Define Your Target Market – this step will unlock hidden markets, areas of tremendous opportunities and identify ways to more effectively market your business.
5. Decide Where to Advertise – this is the step that maximizes your return on every dollar you invest in marketing and advertising and increases your sales.  Making the right decisions here can mean the difference between success and failure. 
6. Budget & Media Mapper – Here’s where you take control of the ups and downs, the busy and slow times.  You gain control of your day to day, month to month and year to year sales.  You’ll actually be able to take a vacation and not worry about the next sale!

See how it works here:

   

 

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The Budget & Media Mapper comes with a Tutorial to get you up and running quickly.  It walks you through how to use the file and modify it for your own use.  It's not complicated, but this quick Tutorial Video will have you up and running before you know it. 

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7.  The Plan – your complete plan will be your bible.  You’ll consult it frequently.  Especially when those sales reps call on you – now you’ll be armed to make the right decision. 

 

Ready to ‘operate’ on your business – Get started now. 

It's all delivered digitally - no waiting for a shipment.

 

If you are thinking, “But my business is different.”  You are right.  Every business IS different.  There is no cookie cutter solution to marketing. 

 

But, all businesses need to employ the same marketing principles – in varying dosages and at different times.

 

It’s like baking a cake.  Most every cake calls for flour, sugar, eggs, oil, baking soda, and baking powder.  But, depending on the type of cake you are trying to make, you might eliminate an ingredient or two, add some additional ones or alter the amount of one or two.  Your mixing bowl will vary – just like marketing businesses. 

 

Advertising mediums and marketing activities are like the ingredients used to bake cakes.  For certain recipes you won’t use any flour – it’s called a flourless cake (one of my personal favorites.)

 

It works the same for marketing businesses.  The 7 Step Marketing Plan accounts for all of that.  Within the system is the Sales Process Evaluator which uncovers your unique sales process and recommends the best mediums for YOUR UNIQUE business. 

 

Here are 2 examples of how the 7 Step Marketing Plan helped maximize marketing for two very different businesses.

 

Success Story #1 A small company which bakes and packages decadent chocolate chip cookies and sells them as gifts.  Both consumers and businesses use these gifts to send to people they want to thank. The more profitable group to market to was the corporate customer and the owner knew that. The owner was spending money on advertising, but it was all in the wrong place. She was spending all of her money in the local newspaper.   After using the 7 Step Marketing Plan System she realized that she had never evaluated her target market in comparison to the newspaper readership or circulation. She made a small shift of marketing dollars to targeted direct mail and membership and advertising in industry and business groups and publications.  She is now building a thriving business with a clearly defined and profitable target market.   A target market that places multiple orders with one phone call.  Now that’s maximizing ad dollars!     Success Story #2 The techniques in the 7 Step Marketing Plan helped a dentist shift his core business from general dentistry to a very profitable cosmetic dentistry practice without the expensive trial and error many businesses endure when changing their strategy.   After completing the Target Market Locator and the Target Market Buying Buttons worksheet it was uncovered the best places to advertise to reach the more affluent market. That along with a new logo, which was more sophisticated than his original general dentistry logo, helped to connect the dentist with the right target market.   The doctor's original game plan was to simply change the copy in his ad that he ran in newspapers and coupon co-op packs, but that clearly would not have worked. He would have spent thousands of dollars advertising with little if any success and missed many other opportunities. A quick and simple analysis not only saved him money, but it created more, immediate sales for his practice.

 

As you can see, there are lots of real, live tools in this System which take you straight to the answers and strategies you need to employ – quickly!!

 

Check out the Table of Contents to see all the things the 7 Step Marketing Plan System delivers.

 

If you are like many entrepreneurs, you feel like you’ve barely got the time to get through your day.  Marketing and advertising is just another thing to do before you can get down to business. 

 

The 7 Step Marketing Plan System will dramatically cut down the time you spend on trying to market your business while dramatically increasing the effectiveness of every dollar you spend.  The System will allow you to quickly, confidently and correctly evaluate each opportunity and determine whether it goes into your marketing mixing bowl. 

 

The System will be your personal mentor – sitting on your desk, always available for consultation. 

 

The 7 Step Marketing Plan System is the secret weapon you can’t afford not to employ. 

 

How much is just one ad you take in your marketplace?  Very likely more than the cost of this System.  Are you sure it will deliver positive results?

 

Maybe you feel like your marketing is doing alright.  Is ‘alright’ really OK for you? 

 

Imagine if you could just increase the effectiveness

of your existing marketing.

 

Let’s suppose you run a weekly ad which generates $5,000 in sales.  What if you increased the effectiveness of that ad by 10%.  That would mean an additional $500 in sales a week or an extra $26,000 a year. 

 

Alright is OK, but I’m guessing you’d prefer to maximize your investment.  That’s what the 7 Step Marketing Plan System will do for your business even if your marketing is performing alright. 

 

It’s an investment in your business you can’t afford not to make.

 

The best part is that you’ve got nothing to lose.  I’m offering you the chance to use the system for an entire 180 days – risk free.  Use it; build your plan in the Budget & Media Mapper, test your strategies, your USP, your headlines, your positions for 6 entire months.  If you don’t increase your sales and/or decrease your expenses by the purchase price simply ask for a no questions asked refund.  Really!

 

How cool is that?

 

I can make this offer because I KNOW this system will guide your business to tremendously increased profits. 

 

ORDER HERE

 

This system will allow you to focus on why you went into business in the first place. 

 

• You can build your business to its full potential
• Take vacations without worries
• Spend more time with family and friends
• Become known in your community as a successful and masterful business owner. 

 

If the 6 month FREE deal isn’t compelling enough for you, let me tell you about the FREE bonuses included with the System.

 

Bonus #1 - Essential Elements of Direct Mail

 

Learn the 3 Essential Elements of Direct Mail, the marketing method known to level the playing field between large and small businesses. You'll learn how to select the best list, make the right offer, and how to get people to read your mail piece. This is a priceless tool and a MUST HAVE for any small business looking to compete (A $39.95 value).

 

Bonus #2 - Advantages and Disadvantages of Advertising Mediums

 

This one is invaluable - I give many speeches to business owners at various events/seminars/workshops. The first time this resource was available I mentioned that if anyone wanted a copy to see me after the speech…the first time I did that, I was amazed that almost the entire room was waiting in line to get their copy. Yours is included with the 7 Step Marketing Plan System (A $19.95 value).

 

 

Bonus # 3- 15 Minute FREE LASER COACHING Call  LIMITED TIME ONLY

 

I’ll personally work with you on YOUR business.  I’ll help you with your challenges, answer your questions and address your areas of concern.  (I normally charge $300/hour for personal coaching) – You can’t miss this opportunity.  I’ve been doing these for a while now and enjoying them quite a bit – but I have to admit my calendar is getting quite full.  I am not sure how much longer I can offer this with the 7 Step Marketing Plan System.  I recommend you take advantage of the Laser Coaching now, while it’s still available.   

 

Simply add the FREE 15 Minute Laser Coaching Call to your cart when you order and I’ll send you the form you need to schedule your call.

 

Sorry - I just got too busy to keep these going. 

Thanks to all I've spoken with - you are all great! 

 

Nicole is brilliant.  She just cuts right through it all, makes it make sense and knows just what to do to make it work.  Truly a small business expert.   Carol Sylva Medical practice administrator

 

 

 

I look forward to hearing all about your successes.  I know that each step of the 7 Step Marketing Plan System will make it all clear and allow you to reach the level of success you’ve always dreamed about. 

 

You can get started with an immediate download of the 7 Step Marketing Plan System, the invaluable Quick Start Kit, and the tool that will do it all for you, the Budget & Media Mapper. 

 

Much marketing success,

 

 

 

Nicole Shields

 

Click here to Order!  Remember, you'll have instant access to the entire system right away. 

 

p.s.  If you keep winging it, you are running the risk of at the very least not realizing your true potential – at the worst, losing your business.  You owe it to yourself and your business to make this investment.  Get started right away. 

 

p.s.s  This is a proven system with a 180 day, risk free guarantee.  With nothing to lose, you’d be crazy not to order today.

 

p.s.s.  Please don’t pay for one more ad until you KNOW it will deliver sales.  Order your secret weapon today.